PR~Ranbir Kapoor unveils the ‘Besharam’ inspired collection by Indigo Nation23:48
Put your Besharam attitude on with ‘BESHARAM.IN’ collection
Indigo Nation, the brand synonymous with fast and edgy fashion, has joined forces with Ranbir Kapoor’s latest movie ‘Besharam’ as its official style partner. Produced by Himanshu Mehra, Sanjeev Gupta & Reliance Entertainment and directed by Abhinav Singh Kashyap, Besharam is set to release worldwide on October 2, 2013.
Indigo Nation - the brand for the young and restless promises to deliver fast fashion for the young Indian dude who forever aspires to be IN. For whom looking hot is everything. He wants everything right here, right now. The brand Indigo Nation is about engineering change rather than embracing it.
The Besharam.IN collection, inspired by the cool, edgy, bindass look Ranbir sports in the movie, was launched during an exciting event by the Besharam man himself. Other notables present on this occasion were Shri Kishore Biyani, Managing Director – Future Lifestyle Fashion; director Abhinav Singh Kashyap; producer Himanshu Mehra and Rachna Aggarwal, the CEO of Indus League (a division of Future Lifestyle Fashion.)
Speaking at the event, Ranbir Kapoor said, “My look in the movie has a very vibrant, youthful and irreverent feel to it. The Besharam.IN collection from Indigo Nation brings out the spirit of my happy go lucky character in the movie so well. I simply love the collection. So go ahead. Flaunt my look. Be bold, be yourself, be besharam.”
Rachna Aggarwal, CEO, Indus League, said, “We are extremely delighted to be associated with the movie ‘Besharam’ and with Ranbir Kapoor – we believe that Ranbir is young India’s most sought after fashion icon. The ‘Besharam.IN’ collection is inspired by Ranbir’s bold and bindass look in the movie. And Indigo Nation is a clothing brand which offers edgy fashion for the young Indian dude.” Added Ms. Aggarwal, “it’s such a perfect fit.”
The ‘Besharam.IN’ collection includes tees in bold, bright colours; shirts in multi-coloured geometrical or edgy prints; cool shackets and camouflage jackets; banana fit denims and lots more. The Besharam.IN collection is priced between Rs. 799 and Rs. 9999 and is available at all exclusive Indigo Nation stores and other large retail outlets across India, such as Pantaloons, Central and Reliance Trends. The collection is also available online at www.indigonation.com
Indigo Nation - the brand for the young and restless promises to deliver fast fashion for the young Indian dude who forever aspires to be IN. For whom looking hot is everything. He wants everything right here, right now. The brand Indigo Nation is about engineering change rather than embracing it. The Indigo Nation guy’s stance is always ‘subject to change’!
Indus League is a division of future lifestyle fashion – India’s no.1 fashion conglomerate with it’s diverse portfolio of over 25 fashion brands as well as retail formats like Central.
Indus League is fuelled by the vision “To become India’s fashion leader passionately building a league of most loved brands.”
Indus League, a new generation fashion brands marketing company was founded by a team of senior management professionals with a proven track record in the apparel industry in April 1999. Indus League became part of Future Group in May 2005 - India’s No. 1 retail group.
Indus League markets its brands in over 250 stores with more than 100 exclusive brand showrooms in 30 cities. Indus League brands are also present in large retail outlets like Pantaloons, Central and Reliance Trends.