Content Marketing Gets a New Twist With IndiPR


Being a fashion and lifestyle blogger, one thing you can be sure of is that once you check your mails every morning, at least 2-3 PRs aka Press Releases from different brands are all waiting for you. Until a few days back, I didn't like the idea of press releases especially because I found the idea of publishing PR content on my blog from an unannounced source without even getting paid for it, rather unappealing.

But four days ago, when my very favourite Blogging community introduced me to their all new concept:, I fell in love with it!

What is all about?: It's an all new automated influencer targeting platform which helps brands evolve by fulfilling their content marketing needs and at the same time, reward quality publishers with an income.

What is A.I.T.E?: 
 A.I.T.E or Automated Influencer Targeting Engine is the main component of IndiPR which helps automate the whole process of uploading press releases, payment, and other such things. It ensures quality and other such parameters which ensure a great outcome.

Press Releases are the first order of business for thousands of businesses, products and services which are launched everyday across the world. It's like that first piece of gossip which comes first hand from the brand and is spread like fire throughout the world, thanks to the influences who do the needful in less than 72 hours. was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

I have summed up the whole process for influencers step by step:

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.” assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.

One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer.

Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With, you don't have to worry about any of this as the system just needs your Press Release. The rest is history!”

In the future, will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.

Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realizing its immense potential.”

So what are you waiting for guys?! This is a revolutionary concept, just go grab the opportunity! If you are a brand, go get your free trial of IndiPR here. If you are an influencer like me, than make sure you sign up on Indiblogger and register with the Indione page to make sure you don't miss out on any of the fun!

In case of any queries, get talking to the co-founder of this wonderful concept himself! Contact Information: 
Anoop Johnson
Phone - +91-9900-001655 or 0124-4891498

~ Bushra

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  1. Wonderful initiative by Indiblogger! I am really finding it helpful in every way... :-)

  2. It is all over the blogger community right now. a nice initiative. :)

  3. Nice initiative and quite helpful for the blogging community :-)

  4. Nice initiative and quite helpful for the blogging community :-)

  5. Nice Infographic. Isn't this a win-win deal for bloggers:)

  6. New to all this and its exciting! Thank you for this informative piece of information.
    (Its PH)

  7. Nice to see indiblogger going great.

  8. It's a great initiative from Indiblogger. I'm yet to check.

  9. Thanks for this useful info. I am not aware about this. Look like a great platform build for writers. Looking forward to this awesome platform.

  10. Well, it seems out to be a nice initiative by Indiblogger and I will surely give it a try.


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